The Palmer Group logo
MDRT logo

1021223-00006-00

Jeffery Palmer, ChFC®

Financial Planner

CA Insurance Lic. #0F60729

jeffery.palmer@prudential.com

 

Cathy Davis

Client Service Specialist

Phone: 828-333-4748

cathy.davis@prudential.com

 

Christina Palmer

Client Service Specialist

Phone: 828-333-4747

christina.palmer@prudential.com

 

Gaylen Allen

Client Service Specialist

Phone: 828-575-1250

gaylen.allen@prudential.com

 

Jaclyn Schmitz

Client Service Specialist

Phone: 828-333-4139

jaclyn.schmitz@prudential.com

 

The Palmer Group

603 Alliance Court

Asheville, NC 28806

 

Phone:  828-687-8818

Fax:      828-687-4482

 

Website: jeffpalmergroup.com

November/December 2026

The Facts About Stock Market Corrections

Market Correction Stock Prices Fall Ticker Adjustment 3d Illustration

The term "stock market correction" has been used quite a bit over the past year. But what does it really mean? Essentially, a stock market correction is a 10% or greater decline in the price of a stock or a stock index from its most recent peak. Corrections occur in both bull markets (when prices are rising) and bear markets (when prices are falling). They can feel unsettling, but they're a normal part of stock market behavior.


Why Do Corrections Happen?
A correction often occurs when investors take profits or respond to news that creates uncertainty. For instance, economic indicators such as unemployment rates, inflation, and interest rate changes can spark fear or excitement in the market. Even global events, such as political unrest or natural disasters, can trigger a correction.


Are They Common?
Historically, you can expect a correction about once a year on average. Some years may see multiple corrections, while others may see none. They usually last a few weeks to a few months, though duration can vary.


A Silver Lining
You may think that experiencing a correction is something to dread, but corrections can create opportunities for investors. When stock prices drop, it may be a time to buy stocks at a discount. If you've got your eye on a particular stock or sector, a correction might just give you the chance to snag it at a lower price.


Let's Talk General Strategy
If you're invested in the stock market, it's essential to stay calm during a correction. Fear can lead to rash decisions, such as selling stocks at low prices, which can hurt your longterm investment strategy. If the companies you've invested in are strong and their business models are sound, a correction might be just a temporary setback.


Make sure to keep a diversified* portfolio. This means spreading your investments across different sectors and asset classes. If one part of your portfolio goes down, other areas might hold steady or even increase, cushioning your overall investment against major losses.


Lastly, understand your own risk tolerance. Everyone has different comfort levels with market fluctuations. It's okay if you prefer a more conservative approach and want to minimize risk while investing. Corrections are simply part of the journey.


Work with your trusted advisor to invest with confidence—staying informed, staying calm, and keeping your eye on the long game.


*Diversification cannot eliminate the risk of investment losses. Past performance won't guarantee future results. An investment in stocks or mutual funds can result in a loss of principal.

1164455


CONTACT US

Enter your Name, Email Address and a short message. We'll respond to you as soon as possible.

Jeffrey Palmer is a Financial Planner with, and offers securities and investment advisory services through LPL Enterprise (LPLE), a Registered Investment Advisor, Member FINRA/SIPC, and an affiliate of LPL Financial.
LPLE and LPL Financial are not affiliated with The Palmer Group.
This newsletter is general educational information provided by a Prudential Financial Professional and is not intended to market or sell any specific products and services, but rather provide general information about the subject matter covered only.
The Palmer Group and LTM Marketing Specialists LLC are unrelated companies. This publication was prepared for the publication’s provider by LTM Client Marketing, an unrelated third party. Articles are not written or produced by the named representative.

The information and opinions contained in this web site are obtained from sources believed to be reliable, but their accuracy cannot be guaranteed. The publishers assume no responsibility for errors and omissions or for any damages resulting from the use of the published information. This web site is published with the understanding that it does not render legal, accounting, financial, or other professional advice. Whole or partial reproduction of this web site is forbidden without the written permission of the publisher.