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Jeffery Palmer, ChFC®

Financial Planner

CA Insurance Lic. #0F60729

jeffery.palmer@prudential.com

 

Cathy Davis

Client Service Specialist

Phone: 828-333-4748

cathy.davis@prudential.com

 

Christina Palmer

Client Service Specialist

Phone: 828-333-4747

christina.palmer@prudential.com

 

Gaylen Allen

Client Service Specialist

Phone: 828-575-1250

gaylen.allen@prudential.com

 

Jaclyn Schmitz

Client Service Specialist

Phone: 828-333-4139

jaclyn.schmitz@prudential.com

 

The Palmer Group

603 Alliance Court

Asheville, NC 28806

 

Phone:  828-687-8818

Fax:      828-687-4482

 

Website: jeffpalmergroup.com

September/October 2026

Timeless Investing Strategies for Any Market

Stock invest trade graph. Invest economy chart financial. Finance analysis. A woman is using her phone to buy and sell stocks. She is pointing at the sell button on her phone.

It may be hard not to throw in the towel when the markets aren't performing well. And it's just as hard to imagine the markets will ever lose value when stock prices soar. But because no one controls market behavior, you'll want to devise a plan to stay invested no matter what the markets do.


Down Markets - A Time to Buy
Watching stock values drop isn't fun, but lower prices offer an opportunity to buy at bargain prices. If you've been eyeing companies to add to your portfolio but hesitated because the share price was too high, a down market may be the time to make your move.


Forget Market Timing
Every stock investor wants to buy low and sell high, but trying to time the market can be a losing game. Even market gurus generally can't determine with 100% accuracy when stock prices have peaked or hit rock bottom. Being out of the market when it begins to rebound can lead to significantly lower returns. Instead of playing market roulette, develop an investment strategy to help sustain your portfolio during periods of market volatility.


Time for a Roth IRA?
If you've considered rolling over funds from a traditional IRA or another tax-deferred retirement account into a Roth IRA but were concerned about the tax hit, a lackluster market may present an opportunity. You will pay less in taxes on the conversion when investment values are down. Roth IRA earnings grow tax-free, and withdrawals in retirement, although not required, are also tax-free. Some restrictions apply.*


Market Volatility
A volatile market can be an opportune time to help ensure your portfolio aligns with your future vision. Make sure your investment mix helps curb volatility. Your financial professional can review your investment strategy to help ensure you're moving closer to your goals.


*Conversions are taxable events. Roth IRA withdrawals are tax-free if the plan has been in place for five tax years and the distribution is made after age 59-1/2, due to death or disability, or for a first-time home purchase (up to a $10,000 lifetime maximum). Distributions may be subject to state taxes.

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Jeffrey Palmer is a Financial Planner with, and offers securities and investment advisory services through LPL Enterprise (LPLE), a Registered Investment Advisor, Member FINRA/SIPC, and an affiliate of LPL Financial.
LPLE and LPL Financial are not affiliated with The Palmer Group.
This newsletter is general educational information provided by a Prudential Financial Professional and is not intended to market or sell any specific products and services, but rather provide general information about the subject matter covered only.
The Palmer Group and LTM Marketing Specialists LLC are unrelated companies. This publication was prepared for the publication’s provider by LTM Client Marketing, an unrelated third party. Articles are not written or produced by the named representative.

The information and opinions contained in this web site are obtained from sources believed to be reliable, but their accuracy cannot be guaranteed. The publishers assume no responsibility for errors and omissions or for any damages resulting from the use of the published information. This web site is published with the understanding that it does not render legal, accounting, financial, or other professional advice. Whole or partial reproduction of this web site is forbidden without the written permission of the publisher.