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Jeffery Palmer, ChFC®
Financial Planner
CA Insurance Lic. #0F60729
Cathy Davis
Client Service Specialist
Phone: 828-333-4748
Christina Palmer
Client Service Specialist
Phone: 828-333-4747
christina.palmer@prudential.com
Gaylen Allen
Client Service Specialist
Phone: 828-575-1250
Jaclyn Schmitz
Client Service Specialist
Phone: 828-333-4139
The Palmer Group
603 Alliance Court
Asheville, NC 28806
Phone: 828-687-8818
Fax: 828-687-4482
Website: jeffpalmergroup.com
Investing for your future requires a strategic approach grounded in clear objectives and disciplined principles. By understanding and applying key investment concepts—asset allocation*, diversification**, time horizon, and risk tolerance—you can build a robust portfolio to meet your financial aspirations.
Asset Allocation is the cornerstone of a balanced investment strategy. It involves distributing your portfolio across various asset classes, such as equities, fixed-income securities, and cash equivalents. Each asset class responds differently to economic shifts; for instance, stocks may thrive during economic growth, while bonds often provide stability during downturns. By strategically allocating assets, you can mitigate losses in one area with gains in another, creating a buffer against market volatility. A common approach is the 60/40 split (60% stocks, 40% bonds), though allocations should align with your goals and risk profile.
Diversification further reduces risk by spreading investments within asset classes. Instead of investing solely in one stock or sector, diversify across industries, geographies, and investment types, such as mutual funds or ETFs. This approach minimizes the impact of a single underperforming investment, akin to not putting all your eggs in one basket.
Time Horizon defines the duration you plan to invest before needing funds for specific goals. Short-term goals, like building an emergency fund, typically span one to three years and favor low-risk, liquid investments like savings accounts. Mid-term goals, such as saving for a home down payment (five to 10 years), may include a mix of stocks and bonds. Long-term goals, like retirement (20+ years), allow for riskier investments, as markets tend to recover over extended periods. Aligning your portfolio with your time horizon ensures liquidity and growth potential match your needs.
Risk Tolerance reflects your comfort with potential investment losses in pursuit of higher returns. Younger investors with longer time horizons often tolerate higher risk, favoring stocks. As you near retirement, a conservative approach with more bonds may suit a lower risk tolerance. Regularly reassess your risk capacity as life circumstances evolve. By integrating these principles, you can craft a personalized investment strategy to confidently pursue your financial dreams.
* Asset allocation won't guarantee a profit or ensure against a loss but may help reduce volatility in your portfolio.
** Diversification cannot eliminate the risk of investment losses. Past performance won't guarantee future results. An investment in stocks or mutual funds can result in a loss of principal.
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Jeffrey Palmer is a Financial Planner with, and offers securities and investment advisory services through LPL Enterprise (LPLE), a Registered Investment Advisor, Member FINRA/SIPC, and an affiliate of LPL Financial.
LPLE and LPL Financial are not affiliated with The Palmer Group.
This newsletter is general educational information provided by a Prudential Financial Professional and is not intended to market or sell any specific products and services, but rather provide general information about the subject matter covered only.
The Palmer Group and LTM Marketing Specialists LLC are unrelated companies. This publication was prepared for the publication’s provider by LTM Client Marketing, an unrelated third party. Articles are not written or produced by the named representative.
The information and opinions contained in this web site are obtained from sources believed to be reliable, but their accuracy cannot be guaranteed. The publishers assume no responsibility for errors and omissions or for any damages resulting from the use of the published information. This web site is published with the understanding that it does not render legal, accounting, financial, or other professional advice. Whole or partial reproduction of this web site is forbidden without the written permission of the publisher.