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Avraham "AY"  Rappaport, CLTC

President, Financial Professional

 

Yaniv "Jay" Natanov

President, Financial Planner

 

Eli Rappaport

Vice President, Financial Planner

 

Shlomo Rosenstein

Financial Professional

 

Ozzie Marizan

Financial Planner

 

Joseph Greer

Employee Benefits Administrator

 

Dylan Pinsky

Client Relations Manager

 

Premier Financial

6395 Dobbin Road, Suite 102

Columbia, MD 21045

 

Phone:  240-309-6001

 

Email: dylan.pinsky@prudential.com

Website: premierfinancial1.com

July/August 2023

Help Your Startup Weather Record-high Inflation

startup business people group working everyday job  at modern office

Costs go up and sales go down. That’s the double whammy of inflation. When prices of the items you need to run your business increase, profit margins decrease, leaving a business owner in a precarious position. Here are steps you can take that may help maintain profits.


Adjust Pricing
If your costs are greater than your revenue, you may have no choice but to increase prices. Consider raising regular prices, while offering sales and promotions that attract customers and boost your profits. Bundling related products at a small discount can also be profitable, since customers are spending more to get a bargain.


Renegotiate Terms
Ask vendors for longer repayment terms so you can hold onto your cash for as long as possible. Manage cash flow on your end by sending out invoices quickly to customers and making the payment period shorter.


Cut Expenses
Reducing costs is a sure way to increase profit margins. Downsize your office space and/or have employees work remotely if your business isn’t customer-facing. If you need to maintain your physical space, try negotiating lower rent and look for ways to cut utility costs. Shop around for less expensive vendors and service providers or negotiate pricing with those you currently use. Looking at all costs line by line may help you find significant savings across the board.


Add Product Lines
Introducing new products that complement the ones you’re already offering can bring in new customers and encourage current customers to purchase additional items. Consider featuring a subscription service that allows customers to get a discount on products or services they buy or use frequently.


Promote Loyalty
When it comes to purchasing goods or services, customers have a lot of options. A loyalty program that rewards them for their purchases can keep customers coming back to you. Loyalty programs also can attract new customers and give you an edge over your competition.

Keep in Touch
Maintain a database with contact information for people who use your products or services. Sending periodic emails or texts announcing sales and discounts can bring customers to your business with little effort on your part.

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Premier Financial is not affiliated with Prudential Financial. Premier Financial sells insurance products of Prudential Financial's affiliated insurance companies in addition to products of non-affiliated insurance companies. Premier Financial is authorized to sell and service certain insurance products of Prudential Financial companies as well as use this material. Premier Financial and its representatives do not give tax or legal advice. Please consult with your own advisors regarding your particular situation. Offering financial planning and investment advisory services and programs through Pruco Securities, LLC (Pruco), under the marketing name Prudential Financial Planning Services (PFPS), pursuant to a separate client agreement. Offering insurance and securities products and services as a registered representative of Pruco, and an agent of issuing insurance companies. 1-800-778-2255. Dylan Pinsky is employed by Eli Rappaport and not The Prudential Insurance Company of America or its subsidiaries.
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