Craig Lundquist and Kristin Becker photo
Ideal Wealth Advisors logo

Craig Lundquist, MBA, ChFC®, CRPC®

VP of Wealth Management

clundquist@idealcu.com

651-773-2757

 

Kristin Becker

Senior Administrative Assistant

kbecker@idealcu.com

651-773-2821

 

Ideal Wealth Advisors

Located at Ideal Credit Union

8499 Tamarack Road

Woodbury, MN 55125

 

CRPC conferred by College for Financial Planning

July/August 2026

Time To Review Your Benefits Package?

African woman at office, glasses on face with laptop and thinking of future of corporate in South Africa. Happy black business person with spectacles at work, confident in career and professional job

Researchers at Oxford University discovered that happy workers are 13% more productive. Additionally, a study by the job search firm Indeed, "Classic Employer Benefits Still Drive Job Seeker Decision," reported that 49% of US job seekers say "better benefits" motivate their search—second only to higher pay. These figures alone might encourage you to review your benefits package. But there's more to consider.


Make New Friends, But Keep the Old
Another Indeed study shows that both "newer" and "traditional" benefits can work together to attract and retain the best employees for your needs. Traditional benefits are the standard offerings most employees expect: health insurance (including dental and vision), paid time off, and retirement plans. These essentials top the list of benefits workers seek, along with one newer benefit: flex time.


Regarding newer benefits gaining popularity, consider flexible work schedules, remote work options, student loan reimbursement, paid parental leave, and mental health days. These perks have become especially significant in a post-pandemic world where work-life balance is a top priority for many employees.


Offering flexibility shows your staff that you trust them to manage their own time. Plus, it helps you appeal to a wider talent pool, especially younger generations who prioritize work-life balance.


The Interplay
When traditional and newer benefits are combined, they create a well-rounded package that's more likely to help you attract and retain qualified employees. For example, if you offer solid health insurance and a retirement plan along with flexible hours or remote work options, you're not just checking boxes; you're sending a message that you care about both their professional and personal lives. It shows potential hires that your business values stability and adaptability—two qualities that resonate in today's workforce.


Putting it Together
You face financial constraints, and each company's workforce is unique. The effectiveness of benefits can differ by industry, so it's important to customize your approach to meet your business and employees' needs.


Review your workforce demographics and the benefits other small-business owners offer. Then consult your benefits advisor to see how you and your employees can maximize your benefits package.

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Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker-dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates. Ideal Credit Union and Ideal Wealth Advisors are not registered as a broker/dealer or investment advisor. Registered representatives of LPL offer products and services using Ideal Wealth Advisors, and may also be employees of Ideal Credit Union. These products and services are being offered through LPL or its affiliates, which are separate entities from and not affiliates of Ideal Credit Union or Ideal Wealth Advisors. Securities and insurance offered through LPL or its affiliates are:

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