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Craig Lundquist, MBA, ChFC®, CRPC®
VP of Wealth Management
651-773-2757
Kristin Becker
Senior Administrative Assistant
651-773-2821
Ideal Wealth Advisors
Located at Ideal Credit Union
8499 Tamarack Road
Woodbury, MN 55125
CRPC conferred by College for Financial Planning
July/August 2026
Facing Volatile Stock Markets
After experiencing a significant loss in a particular stock or sector, an investor might become overly risk averse. The pain from the loss distorts their future decisions. Instead of evaluating opportunities logically, they steer clear of anything that reminds them of the investment that caused the pain.
Be wary of this psychological defense
If you've recently experienced major losses in a specific stock or sector, it's normal to feel a bit shaken. You're not alone. Many investors deal with the emotional impact of such downturns. However, allowing those tough experiences to influence your future choices can hinder your financial progress.After a rough patch, it's common to become overly cautious. You might find yourself avoiding investments that even slightly resemble what caused your initial loss. This psychological defense can lead to missed opportunities. Markets are all about movement, and while it's wise to be careful, being excessively risk-averse can prevent you from making smart investments.
A better course of action
If you're feeling hurt by a stock loss (real or on paper), your best course of action is to step back and reassess. Remove your emotions from the equation. Look at the markets objectively. What you need to realize is that the investment landscape is always changing. Just because one sector took a hit doesn't mean it's doomed forever. Conduct research and consider how other companies handle similar challenges.Approach new opportunities with an open mind. Instead of putting all your bets on a single area, consider diversifying your portfolio—if you haven't already—to include different sectors. That way, if one area encounters volatility, you have other investments to rely on.
Look before you leap
Instead of avoiding an entire investment sector or stock altogether, review your investment goals. Does your strategy need to change going forward, or are you reacting out of fear? Evaluate opportunities fairly and rationally with your advisor, and remember that the market is cyclical. By keeping your emotions in check and focusing on sound strategies, you can navigate volatile markets more confidently.*Asset allocation won't guarantee a profit or ensure against a loss but may help reduce volatility in your portfolio.
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