Craig Lundquist and Kristin Becker photo
Ideal Wealth Advisors logo

Craig Lundquist, MBA, ChFC®, CRPC®

VP of Wealth Management

clundquist@idealcu.com

651-773-2757

 

Kristin Becker

Senior Administrative Assistant

kbecker@idealcu.com

651-773-2821

 

Ideal Wealth Advisors

Located at Ideal Credit Union

8499 Tamarack Road

Woodbury, MN 55125

 

CRPC conferred by College for Financial Planning

January/February 2026

Investing Principles for Pursuing Your Financial Goals

Businessmans hand holds a red dartboard symbol with an arrow pointing at target icon. concept of business defining mission, goals, and processes for success.

Investing for your future requires a strategic approach grounded in clear objectives and disciplined principles. By understanding and applying key investment concepts—asset allocation*, diversification**, time horizon, and risk tolerance—you can build a robust portfolio to meet your financial aspirations.


Asset Allocation is the cornerstone of a balanced investment strategy. It involves distributing your portfolio across various asset classes, such as equities, fixed-income securities, and cash equivalents. Each asset class responds differently to economic shifts; for instance, stocks may thrive during economic growth, while bonds often provide stability during downturns. By strategically allocating assets, you can mitigate losses in one area with gains in another, creating a buffer against market volatility. A common approach is the 60/40 split (60% stocks, 40% bonds), though allocations should align with your goals and risk profile.


Diversification further reduces risk by spreading investments within asset classes. Instead of investing solely in one stock or sector, diversify across industries, geographies, and investment types, such as mutual funds or ETFs. This approach minimizes the impact of a single underperforming investment, akin to not putting all your eggs in one basket.


Time Horizon defines the duration you plan to invest before needing funds for specific goals. Short-term goals, like building an emergency fund, typically span one to three years and favor low-risk, liquid investments like savings accounts. Mid-term goals, such as saving for a home down payment (five to 10 years), may include a mix of stocks and bonds. Long-term goals, like retirement (20+ years), allow for riskier investments, as markets tend to recover over extended periods. Aligning your portfolio with your time horizon ensures liquidity and growth potential match your needs.


Risk Tolerance reflects your comfort with potential investment losses in pursuit of higher returns. Younger investors with longer time horizons often tolerate higher risk, favoring stocks. As you near retirement, a conservative approach with more bonds may suit a lower risk tolerance. Regularly reassess your risk capacity as life circumstances evolve. By integrating these principles, you can craft a personalized investment strategy to confidently pursue your financial dreams.


* Asset allocation won't guarantee a profit or ensure against a loss but may help reduce volatility in your portfolio.


** Diversification cannot eliminate the risk of investment losses. Past performance won't guarantee future results. An investment in stocks or mutual funds can result in a loss of principal.

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Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker-dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates. Ideal Credit Union and Ideal Wealth Advisors are not registered as a broker/dealer or investment advisor. Registered representatives of LPL offer products and services using Ideal Wealth Advisors, and may also be employees of Ideal Credit Union. These products and services are being offered through LPL or its affiliates, which are separate entities from and not affiliates of Ideal Credit Union or Ideal Wealth Advisors. Securities and insurance offered through LPL or its affiliates are:

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